Fally Ipupa launch his first Stade de France with Billy
To celebrate 20 years of career, Fally Ipupa announces a landmark concert at the Stade de France and the simultaneous release of a new album. The ambition: turn the ticketing launch into a genuine performance driver for the album.
Gérard Drouot Productions and Warner Music France chose Billy as the exclusive platform for the first 48 hours, with a complete setup: bundles, ticket security, and integrated logistics, delivered in 72 hours.
Key Figures
The brief
Orchestrating a massive, secure, worldwide sale without hindering conversion.
The objective was clear: handle an international peak in demand from the moment sales opened, increase revenue, and support the album’s release performance, all while protecting fans and the producer against fraud and the black market.
One single point of sale. One single journey reflecting the artist's brand. Zero compromise on the fan experience.
What Billy set up (in 72 hours)
1) Ticket + album bundle (zero friction)
A bundle designed to boost revenue and chart rankings at the moment of release, integrated directly into the checkout process to avoid external redirections.
2) Delivery options that improve conversion
Two options were offered: home delivery or on-site pickup at the Stade de France on the day of the concert. This was a key choice for converting international fans while managing logistical costs.
3) A D2C purchasing experience, 100% in the artist's image
The entire purchasing journey was deployed as a white-label solution, fully customized to the artist’s universe. Fans didn't buy on a generic marketplace but on Fally Ipupa’s official site. The result? A direct-to-artist purchasing feel, a stronger relationship, and optimized conversion rates.
4) Sealed tickets: locked, non-resellable Secure tickets, accessible only a few days before the event. This prevented fraud, stopped abusive reselling, and built trust with the public.
The impact of the bundle on fan experience and performance
The Billy bundle didn't just increase sales. It synchronized the album release and the ticketing launch into a single commercial momentum, in an environment 100% controlled by the artist.
By centralizing ticketing, album, and logistics into a single flow:
- Label marketing and production teams concentrated their entire audience on one platform
- Album sales were immediately converted at scale
- Fans benefited from a simple, clear, and secure journey
- The artist now has a qualified database for future activations
The result: a controlled international operation, measurable commercial performance, a ticket-powered album launch. A prime example of a D2C strategy serving the artist's career.